vibrant and radiates colorful energy through fashionable clothes. She is a lover of life who appreciates and supports other woman around her. Her style is classic yet distinct and unique to her own.
We cater to women who love a wide selection of colorful and beautiful garments and can also feel good about every purchase they make.
The fashion industry has inevitably turned into a "fast" fashion industry. With the rise of the internet and big named retailers, there are now more choices than ever for the female shopper. The problem with fast fashion is that too many people in the supply chain are put on the back burner in order to meet the lowest prices possible.
From a realistic standpoint, we do not see this "fast" fashion trend dying anytime soon. However, we do feel it is very important to source responsibly. Therefore, more than 50% of our catalog is USA made from many smaller brands you've probably never heard of. We're very proud of being able to support smaller labels and in return sell more socially responsible products to our consumers.
Diversifying our Collections
The average American women identifies as a size 14 and more than 67% of women identify as plus size yet only 9% of the market caters to these women. Furthermore, by 2050, more than 53% of women in America will be women of color.
All women deserve to dress in cute clothes and all women should be represented in the stores they shop at. We work with models of all different shapes, sizes, and color. Furthermore, we carry an ever growing collection of plus sized items.